I must be getting old or inflation must be getting bad. Every time I end up at the store, I see things that cost way more than they should. Today at Target, I noticed they were selling Christmas stockings for $12.99. Thin, felt-like polyester Christmas stockings for $12.99. It struck me as seriously overpriced. Everywhere I looked I saw total junk going for way more than I would expect. Holiday goods are probably a special case because during the holidays consumers have a heightened emotional state when shopping. They’re excited about the holidays and everything that comes with it, so they’re more likely to buy stuff they might never buy otherwise.
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on Sunday, December 9th, 2007 at 9:11 pm and is filed under Society.
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Prepare for some rapid deflation come December 26th when you’ll be able to pick up those same stockings for $1.99!
It’s a marvel of the capitalist system that seasonality results in such wide pricing disparities and disparate consumer behavior. People flee from holiday items after Christmas as if trying to soothe a bad hangover.