Letter Never Sent

I get most of my ideas while I’m driving or in the shower. This seems to be the case for most people. The thinking is that when you’re engaged in such mindless activities your brain drops down into low gear and starts exhibiting a recognizable theta wave pattern. In this mental state, you’re relaxed and engaged in activity that allows your mind to wander. This is when connections are made and it is rather mysterious. I mean, when we are engaged in mindless activity, why do our brains keep connecting? Are creative ideas simply the result of filtering out flotsam in the free flow of thought?

Individuals who do a lot of freeway driving often get good ideas during those periods when they are in theta. Individuals who run outdoors often are in the state of mental relaxation that is slower than alpha and when in theta, they are prone to a flow of ideas. This can also occur in the shower or tub or even while shaving or brushing your hair. It is a state where tasks become so automatic that you can mentally disengage from them. The ideation that can take place during the theta state is often free flow and occurs without censorship or guilt. It is typically a very positive mental state.#

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So, despite various resolutions to blog more, I’ve done little to nothing on that front. For a while there I was blogging only about once a month, which has not helped my relationship with Google, my coy mistress. Life has intervened, but I would be lying if I said I could never find time to blog. I can. Truth is, sometimes I just didn’t want to talk publicly about what was on my mind or going on in my little world and many, many other times I was just lazy. Writing publicly (inasmuch as this is public) requires a little vulnerability, a willingness to toss your thoughts and words out there for others to regard. Mentally, it’s a bit like bathing in the street.

Anyway, I may have found a system that works for me, finally. As with everything else I do, I simply need to trick myself. Here’s what I am doing differently:

1. Think, then immediately write. Set the thought down into a blog entry before you lose interest. Right now in Wordpress, I have 14 drafts of various aborted ideas I started to write about. I am unlikely to take them up simply because I no longer care about those particular ideas. However, at the time, I did, so I should have taken advantage of that fleeting moment of enthusiasm. Something interesting might have come of it!
2. When you’re feeling productive, crank out as much as you can. I think today I wrote 6 blog entries. Other times, I’ll go weeks without writing anything. You won’t see these entries all in one day because I will schedule them to appear once or twice each day rather than all at once. Google likes this and it also makes me appear to be more consistently industrious.
3. Keep to a schedule. Remove the choice. Right now I’ve got a daily recurring task in Remember the Milk for “Write a blog entry”. It gets created automatically every day and if I don’t complete it, it just sits there in my task list until I close it out. If I go several days without blogging, the tasks just add up like household garbage no one feels like taking out. Deleting the tasks or marking them complete seems cowardly, so after a while I just hunker down and write. Quite honestly, the recurring task thing is the main reason I’ve been blogging more.

Thanks to RememberTheMilk, I’ve been maintaining a pretty steady blogging schedule. Now when if tee up 2-3 posts, I’ll just schedule them for later in case I get behind again and miss a day.

One thing I noticed is that if you edit the timestamp to schedule a post publishing at a later date, Wordpress still appears to send out a ping when you actually hit “Publish” rather than when the post is scheduled for publishing. I noticed this because Google was trying to hit posts that had not yet been published, but that had been scheduled, which was generating 404 errors. 404 errors are not search engine friendly, so I would consider this a fairly egregious bug. Since you are sending out pings, which include URL’s containing the words included in your post stub this could be something of a security hole in the sense that you might divulge time-sensitive information before it’s intended for release.

I tried reporting the bug to Wordpress, but could not log in with my Wordpress.org credentials. Curses.

Social networks are the big thing, it seems. Everyone wants to be in the middle of the people, piggybacking and collecting the output of our daily dramas and conversations. In addition to sites like Facebook and Myspace, other services are seeking to insert themselves into the middle of our online social lives in order to build their own networks. Of course, they do this by creating a compelling product and removing friction for users, but there are significant advantages to bringing large numbers of people to your product. With people comes traffic and advertising revenues and other network effects. While Facebook and Myspace are interesting anthropologically-speaking (boy, has dating changed), I have been more interested lately in some of the companies trying to stake out the high-value ground by reaching out to the rest of the web, services like Disqus or IntenseDebate, that effectively centralize blog commenting by connecting any blog that uses their service into one larger network.

With all the rumors about Google acquiring Digg, the web’s perpetual frat party, and with Google experimenting with Digg-like features in its search results, I was surprised to notice how the Official Google Reader Blog outsources its commenting system to Digg. I don’t recall Google supporting a third party service quite like this before. Do they use other web services they do not own?

Each of the official Google blogs look pretty different from one another in terms of whether comments or trackbacks are enabled, so maybe each project manager gets to decide how they connect to other services, as well. Google Reader and Digg share some things functionally, in terms of providing a mechanism to collect valuable social data on what people are interested in (what gets the most stars and diggs, what is shared the most), which would naturally lead to more personalized and relevant search. Also, by including a Digg commenting link, the Google Reader Blog provides a sure-fired way to generate more attention to what improvements they’re making. The more high profile the project, the more likely to have Digg comment links?

Other official Google blogs like the Google Webmaster Central Blog, and the Google Mobile Blog support the usual Blogger commenting system. I don’t know if it means anything, but it does bear notice.

In the previous entry, I explained how you could read full articles at the Wall Street Journal (WSJ) by tricking wsj.com into thinking you originated from Google News. Basically, any WSJ traffic from Google News is allowed to view the full article.

My previous solution was awkward kludge, but it got the job done. Of course, I should have known there was an easier way to do it. The problem is two-fold: the Journal site checks the referer and the URL parameter. So, if you can change the referer and rewrite the URL’s to include the URL parameter, the entire site will be in subscription mode.

Step 1: Change the referer to appear as if traffic is originating from Google News. This is easy with the RefControl extension for Firefox. Just install the extension and set the referer for any traffic to “http://online.wsj.com” as coming from “http://www.google.com/news”. See screenshot below.

Step 2: Rewrite all URL’s on the WSJ site so that they include the Google News parameter. In other words, take all links on the site and add “?mod=googlenews_wsj” to the end. With the referer set manually and the modification in place, you should be able to view the full articles. So, how do you rewrite the URL’s on the WSJ site? I recommend creating a Greasemonkey script to do this, which should be pretty simple. When I get some more time I might do it and upload to my defunct userscripts library.

The Wall Street Journal is a pretty good resource for business news. I say “pretty good” because it has an annoying pay wall and it’s now owned by Rupert Murdoch, who I find tacky (Fox News, regardless of its politics, is lowest common denominator viewing). I do have to wonder about the profit margins on newspaper advertising if a business like the WSJ can’t reliably make enough money selling advertising on its own site that is relies on a subscription model. Maybe this is just a testament to the success of its subscription model?

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One thing that’s difficult in search engine marketing is finding good data on search traffic: how often a keyword phrase is searched, how one keyword phrase compares to another in total search volume, how well your competitor is doing relative to you, etc. There’s no real way to get this from the search engines in any usable form as this is essentially their secret sauce. Google has a service called Google Trends where you can compare the relative strength of one keyword to another, but, as far as I know, Google does not provide the public with exact data on the number of searches for say, “hot tamale” or “Chris Sivori” (that’s me).

However, if you’re willing to risk a little money, you can use AdWords to monitor particular search phrases. For example, a while back I started an AdWords campaign to monitor searches for both “chris sivori” and “sivori”. I was curious as to how many times my name popped up in a search. Obviously, it wouldn’t be that often as I’m far from notable, but this made it an even more compelling idea as I would be likely to know whoever would be searching.

Here’s what you do to start monitoring your desired search terms:

1. Create your campaign. Create an AdWords campaign and uninteresting ads (remember, you don’t necessarily want clickthroughs) for the search terms you want to monitor. Be advised, that popular search terms could result in you losing some money.
2. Set an acceptable budget. Set your daily budget low enough to where if you suddenly get tons of clickthroughs you won’t lose a lot of money. My daily budget is $1.00 (the lowest you can budget), so the worst I can lose is $30 a month. Usually, it comes out to around $2.00 or so a month.
3. Check the results. After a few days, log in to your AdWords account and view the impressions for every keyword your tracking. In this case, an impression is any time your ad appears. If your ad bid is competitive it is likely to appear for every instance of a search for your keyword phrases, so the number of impressions will give you a good idea of the total search volume for the keyword phrases you would like to track.

Keyword monitoring with this method will obviously work best with unpopular phrases. Obviously, if you wanted to track a popular keyword, you could spend a lot of money and burn through impressions pretty quickly without necessarily getting an idea of the total search volume. Another complication is that Google seems to mess with the default bids to keep people from using AdWords purely for this purpose. I’ve noticed that two equally inconsequential keyword phrases can have wildly different default bids. If I remember correctly, Google has a certain threshold for bids if the keyword is unlikely to be searched to prevent people from placing a bunch of five cent bids on long-tail keywords.

Other applications of this method:

1. Track the competition. Imagine you’re working for the McCain campaign, for example, and you want to stay abreast of interest in Mike Huckabee. You could place an ad luring Huckabee supporters to your site from searches for “mike huckabee”, “huckabee”, etc. while also using the impressions data to gauge changes in interest in this candidate. If you monitored your AdWords impressions, you might be able to see a sudden peak in searches, which might indicate growing interest. If you used this method with geographically targeted PPC ads, you could monitor interest levels over time in various battleground states, for instance.
2. See who’s clicking the ads. If you Google Analytics and add campaign tracking variables to the URL’s in your ads, you should be able to tie a particular ad clickthrough to a specific IP address, which will allow you to further drill down into the source of your clickthroughs and will provide information as to the time of day and specific information about the user including browser type, OS, screen resolution, ISP, company name, etc.
3. Reverse stalking. Monitoring your own name can be useful in certain situations. If your name is Google-able, you might see a pick up in searches following job interviews, client meetings, conferences, etc. It can be eye opening to see how many times someone Googles you. I welcome the transparency, although I hope I never do anything I have to worry about showing up online.

Got any other ideas? Suggestions? Leave a comment and let me know.

Research in Motion (the company that makes the Blackberry) should stay on its toes. While I think there is room for multiple companies and I love the Blackberry, they need to keep innovating in order to compete in a market that now includes Apple’s iPhone and eventually some Google Android-based products. I hope every company who makes smartphones is losing sleep over the competition. That fear will drive innovation.

Both Apple and Google represent a new breed of competitor far different from Microsoft, Nokia, Palm, or any of the other incumbents in the field. They are companies with Vision and, more importantly, companies with the resources to realize their Vision. Everyone can dream up radical ideas and strategies, but few can execute them.

While Apple is making serious inroads with the iPhone, Google is the company everyone should worry about because they can touch everyone else without trying to get a slice of the same highly-contested pie. Leaving aside their Android project (a free smartphone OS), let’s look at what they do.

Even though the iPhone is closed to other third-party applications, Google provides native software for the iPhone (Google maps and a special YouTube-viewing application). They also provide downloadable apps for every other smartphone platform. On my Blackberry for example, I regularly use five different Google applications: the Google Maps for Mobile app with My Location (instead of Blackberry Maps or GPS), the Google Talk IM client, the Gmail app, Google Mobile Sync (which syncs the Blackberry Calendar and the Google Calendar. I use this now instead of Blackberry Enterprise Server and Microsoft Exchange, which has saved me $30 a month), and Google Mobile Updater (which checks for new versions of Google Software). This is not including the website I visit the most via the Blackberry web browser: Google Reader.

The truth is, Google improves my Blackberry experience. I don’t know if that should make Research in Motion or Apple nervous, but it is definitely significant.

Leaving aside any speculation on their plans for the 700 Mhz spectrum auction or the potential success of Android, it is not difficult to imagine that Google might eventually be the most important company in the smartphone universe by continuing to provide better and better tools to as many people as possible.

I’ve been attending to my finances in my typical feast or famine fashion. I sat down and looked through my records after ignoring everything for a few weeks… checked my accounts, analyzed earning / spending and tried to see where I can cut costs. I have two checking accounts (one business and one personal), two savings accounts, and a handful of different brokerage accounts (partly due to having a few different 401k plans over the years and partly from chasing after the lowest commissions). As a result, the process can get complicated.

One thing I discovered is that I had some additional charges on my cellphone bill due to receiving a bunch of text messages from a few people I’ve been following in Twitter. (This was a case of poetic justice as I unfairly maligned Twitter in the past.)

To avoid future surprises, I signed up for a bulk messaging package ($5 a month). Then I called to have the plan applied retroactively so I could save forty bucks on my past bill. Many people would not have done this, but I enjoy negotiating.

The whole point of this is that I found another nice use for Google Calendar. Normally after such a conversation, I might make a note of who I talked to and what was the outcome, so I could safely forget all about it. This time I dropped an entry into Google Calendar and included all the relevant information. If I need to reference the event down the line, I can use Google Calendar’s search function. As Ron Popeil might say, “Set it and forget it.”

As you may know, I’m a smartphone enthusiast. I have owned a few Blackberries and have lusted after the iPhone every time I’m at the Apple store.

In reading the Google Maps for Mobile discussion groups, it’s apparent that people use many different types of smartphones, from Windows Mobile devices, to Blackberries, Nokias, and iPhones. As smartphones go even more mainstream, I don’t believe any one company will dominate in providing the devices. The technology and market will become more sophisticated, allowing more businesses and projects to flourish. Multiple hardware and software options will be available and a diverse ecosystem will emerge. That’s why I like Google’s approach. They are busy creating great software that can be used on the mobile web or through various applications developed for every platform. For example, Google has a version of Google Maps and YouTube developed especially for the iPhone. Similarly, they have created special downloadable versions of Google Maps and Gmail for the Blackberry. Everything they do for the handset manufacturers ties back in to their wonderful data services. They are the octopus sitting in the middle of everything busily collecting more data.

With the advent of the Google-led Open Handset Alliance, even more innovation should emerge, especially in the field of location-based services. The people working with Android™ have demoed some interesting location-based applications that show your friends where you are, or alert them when you are nearby. There are endless possibilities, especially when it comes to collecting location data, which is the big payoff for Google. I’ve noticed that in using Google Maps for Mobile version 2.01 that it keeps running even after you return to the home screen. Past versions without “My Location” did not do this. My guess is the map application stays running in the background in order to keep pushing data back to Google. Google says it uses the My Location data to improve the service and does not report back user information, but one could imagine other interesting uses such as traffic data, behavioral data (what stores do people go to), etc. It could then build a nice service based on this data. This could be used to fine tune their location-based advertising if tied to demographics. Advertisers would certainly like to know more about the habits of their most desirable customers and would love to have better ways to reach their audience.