When I go home from lunch I’m amazed how the commercials are always lowest common denominator stuff.
- Personal injury lawyers – Target audience: Anyone looking to launch a frivolous lawsuit. Sleazy goateed lawyer, “I may not look like a lawyer, but it helps me sneak up on them.”
- Various “institutes” like ITT Tech – Target audience: The future medical transcriptionist, paralegal, or electronic repairman who makes education decisions based on television commercials.
- Patent your invention! – Target audience: Suckers and dreamers with big get rich quick ideas. These patent businesses are usually scams. This inventor I heard on NPR said it’s a lot more important to get your product to market.