On the Bush team’s use of slogans and phrases. From the Boston Globe:
Clinton had a similar approach from time to time, former aides say, as did Gore during his presidential campaign, but neither as frequently as Bush has. ”What’s different about the Bush administration is not that there’s a backdrop. There’s always a backdrop,” said Jennifer Palmieri, a former Clinton aide who is now the spokeswoman for the Democratic National Committee.
”What is eerie about his backdrops is the repetitive slogans that you see over and over again,” Palmieri said. ”It almost appears to be a subliminal attempt to persuade voters to believe his rhetoric… but there’s very little beyond the backdrop. There’s no substance to back it up. There’s a problem when your slogan doesn’t connect with reality.”