No one likes to make coffee in our office and I think I know why. Today I set the coffee maker to brew enough for ten cups. I go back ten minutes later to get a cup and there’s one cup left. If there are 6-7 people who regularly drink coffee and each of them knows that someone will eventually blink and make coffee, the ideal strategy is to wait. In most situations in life, the person who acts first benefits first, but not so in the world of office coffee. The person who starts the coffee is guaranteed nothing. So, if you’re a coffee drinker and you’re running your life in the most efficient way possible, you will get your coffee at the optimal time, later in the morning, when it is most likely that someone will have given in.