This sounds like an article in The Onion. Gillette ups the ante, unveils 5-blade razor. The quotes from the heads of Proctor & Gamble are simply priceless:
“The Schick launch has nothing to do with this, it’s like comparing a Ferrari to a Volkswagen as far as we’re concerned,” said Chairman, President and Chief Executive James Kilts.
Some had expected Gillette to bring out a four-bladed razor, perhaps a self-lubricating one. Instead, it jumped to five blades, or six including the trimmer, and will sell Fusion-branded shaving gels and after shave balm.
“There was never a plan to go to four,” he said. said Peter Hoffman, president of Gillette’s blades and razors business, who said Fusion was in the development pipeline for several years.
Razor blades cost way too much. Mach 3 blades cost about two bucks a pop, which is patently ridiculous. Double-edge razor blades, the type popular among suicidal types used in razors until the 1970’s, cost about fifteen cents a piece by comparison. We’ve come along way from the sharpened scallop shells our ancestors used.
