When I go home from lunch I’m amazed how the commercials are always lowest common denominator stuff.
- Personal injury lawyers – Target audience: Anyone looking to launch a frivolous lawsuit. Sleazy goateed lawyer, “I may not look like a lawyer, but it helps me sneak up on them.”
- Various “institutes” like ITT Tech – Target audience: The future medical transcriptionist, paralegal, or electronic repairman who makes education decisions based on television commercials.
- Patent your invention! – Target audience: Suckers and dreamers with big get rich quick ideas. These patent businesses are usually scams. This inventor I heard on NPR said it’s a lot more important to get your product to market.
Injured? Turn that wreck into a check! I’ll fight for your rights! Hehehe I had to specifically promise my father I wouldn’t become a PI attorney. I think he is going to hold me to that promise also.
Hutz: All right gentleman. I will take your case. But I will require a thousand dollar retainer.
Bart: A thousand dollars. But your ad says “no money down”.
Hutz: Oh, they got this all screwed up. [Writes on the ad to change “Works On Contingency. No Money Down” to “Works On Contingency? No! Money Down!”]
Bart: So you don’t work on a contingency basis?
Hutz: No! Money down! Oops, I shouldn’t have the Bar Association logo here either. [Hutz then literally eats the ad]
Phil Hartman, you are missed.
But David Komie is a lawyer…..I’m pretty sure we live in the same city if this is the guy you’re talking about. haha
I couldn't agree with this more, heh