Blackberry 8800: Duh… make two different models

The Blackberry is the best smartphone currently available. Period. If you’ve ever used a Treo, Motorola Q, and a Blackberry, you know this. There’s no point in even debating it. That being said, there are a few things that have been missing from the Blackberry that everyone else has, like a built-in camera, for example. There’s a reason for this, however. Since Blackberry is the dominant platform among big business and government they’ve been reluctant to include anything that could compromise security or even create this perception…like a built-in camera or removable storage.

One of the biggest selling points for the Blackberry is that it’s an integrated hardware-software solution. In other words, Research in Motion develops both the hardware and the software, rather than just making the device you could run Windows Mobile on a la the Motorola Q. This makes the Blackberry very stable and usable. Another cool thing about the Blackberry from the standpoint of large organizations is that they can be remotely wiped (like if you lost it) and each functional piece of the device can be locked down by the admin. In some organizations, you might disable web browsing or copy/pasting, for example. Even though each piece can be locked down, Blackberry couldn’t just release an enterprise-level version that came ONLY with a camera as they did with the prosumer-targeted Pearl. This could potentially alienate large, security-conscious customers who want mobile email, but don’t want anyone taking photos and leaking stuff they shouldn’t. So, with the Blackberry 8800 slated for Spring 2007 release they came up with the perfect solution: make two models of the same device. One with a camera, one without. Genius!

This makes me very glad since I want both a camera and the full-qwerty keyboard available on the 8800. And as someone who owns a few shares of RIMM, I also don’t want them to drive off large government contracts.

As an aside, I have to say that RIMM’s management has really been doing a great job. They’re crushing the competition and releasing great products.

2 comments

  1. I have a 8700,and i dont think its the best smartphone out there.

  2. What do you think is the best?