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Featured / Software / Internet — 1 Comment
22
Aug 09

Apple Should Buy Twitter (and Facebook) to Take On Google

Google’s business model is more nimble than both Apple and Microsoft. Build superior software, make it free, and make sure you get onto as many devices as possible. As such, it is a danger to companies that just make hardware. Even if those companies make beautiful devices like the iPhone.

Google is also a business that requires fewer individuals. You can have engineering teams of 20-30 people supporting major development projects. So, why don’t more companies do something similar? Why have otherwise capable companies like Microsoft and Apple largely failed in the realm of web applications? It is likely a question of leadership. The people who run Microsoft and Apple are not web natives. They do not love and believe in the web the way Google loves the web.

So, if Apple wants to stay relevant they need to get Google on the defensive. To do so, they need to take on search and a good entry into search would be to acquire Twitter and / or Facebook. Take search and make it truly social. Take search and personalize it. This is something Apple might be successful with.

Multiple sources at Google tell us that in informal discussions with Apple over the last few months Apple expressed dismay at the number of core iPhone apps that are powered by Google. Search, maps, YouTube, and other key popular apps are powered by Google. Other than the browser, Apple has little else to call its own other than the core phone, contacts and calendar features. The Google Voice App takes things one step further, by giving users an incentive to abandon their iPhone phone number and use their Google Voice phone number instead (transcription of voicemails is reason enough alone). Apple was afraid, say our sources, that Google was gaining too much power on the iPhone, and that’s why they rejected the application. #

Software / Internet — Comments Off on Mobile App Pricing
21
Aug 09

Mobile App Pricing

I read an article today about Microsoft supporting a premium app model for its own version of the iPhone app store. Basically, they want to avoid a race to the bottom where there is so much competition for users that app developers price their products at very low prices to capture sales. The problem, which is not a problem at all for consumers, is that this encourages everyone else to lower their prices as well. Since you do not want to be the only $10 app when everyone else is $1.

Trying to just introduce something anti-competitive like arbitrary price controls will not work, for a few reasons.

For one, the cost of distribution is zero. The cost for entering the application market is effectively zero. You can market your application at any price you wish. So, if you cannot demonstrate effective value for your price, that is your responsibility. No consumer owes you a certain price, especially with relation to digital goods for which there is no necessary ongoing cost following development.

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General — 6 Comments
21
Aug 08

Capturing ideas before you lose them

I get most of my ideas while I’m driving or in the shower. This seems to be the case for most people. The thinking is that when you’re engaged in such mindless activities your brain drops down into low gear and starts exhibiting a recognizable theta wave pattern. In this mental state, you’re relaxed and engaged in activity that allows your mind to wander. This is when connections are made and it is rather mysterious. I mean, when we are engaged in mindless activity, why do our brains keep connecting? Are creative ideas simply the result of filtering out flotsam in the free flow of thought?

Individuals who do a lot of freeway driving often get good ideas during those periods when they are in theta. Individuals who run outdoors often are in the state of mental relaxation that is slower than alpha and when in theta, they are prone to a flow of ideas. This can also occur in the shower or tub or even while shaving or brushing your hair. It is a state where tasks become so automatic that you can mentally disengage from them. The ideation that can take place during the theta state is often free flow and occurs without censorship or guilt. It is typically a very positive mental state.#

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General / Personal / Psychology — 5 Comments
19
Aug 08

Trick yourself into writing more

So, despite various resolutions to blog more, I’ve done little to nothing on that front. For a while there I was blogging only about once a month, which has not helped my relationship with Google, my coy mistress. Life has intervened, but I would be lying if I said I could never find time to blog. I can. Truth is, sometimes I just didn’t want to talk publicly about what was on my mind or going on in my little world and many, many other times I was just lazy. Writing publicly (inasmuch as this is public) requires a little vulnerability, a willingness to toss your thoughts and words out there for others to regard. Mentally, it’s a bit like bathing in the street.

Anyway, I may have found a system that works for me, finally. As with everything else I do, I simply need to trick myself. Here’s what I am doing differently:

  1. Think, then immediately write. Set the thought down into a blog entry before you lose interest. Right now in WordPress, I have 14 drafts of various aborted ideas I started to write about. I am unlikely to take them up simply because I no longer care about those particular ideas. However, at the time, I did, so I should have taken advantage of that fleeting moment of enthusiasm. Something interesting might have come of it!
  2. When you’re feeling productive, crank out as much as you can. I think today I wrote 6 blog entries. Other times, I’ll go weeks without writing anything. You won’t see these entries all in one day because I will schedule them to appear once or twice each day rather than all at once. Google likes this and it also makes me appear to be more consistently industrious.
  3. Keep to a schedule. Remove the choice. Right now I’ve got a daily recurring task in Remember the Milk for “Write a blog entry”. It gets created automatically every day and if I don’t complete it, it just sits there in my task list until I close it out. If I go several days without blogging, the tasks just add up like household garbage no one feels like taking out. Deleting the tasks or marking them complete seems cowardly, so after a while I just hunker down and write. Quite honestly, the recurring task thing is the main reason I’ve been blogging more.
Software / Internet — Comments Off on WordPress sending premature pings for scheduled posts?
18
Aug 08

WordPress sending premature pings for scheduled posts?

Thanks to RememberTheMilk, I’ve been maintaining a pretty steady blogging schedule. Now when if tee up 2-3 posts, I’ll just schedule them for later in case I get behind again and miss a day.

One thing I noticed is that if you edit the timestamp to schedule a post publishing at a later date, WordPress still appears to send out a ping when you actually hit “Publish” rather than when the post is scheduled for publishing. I noticed this because Google was trying to hit posts that had not yet been published, but that had been scheduled, which was generating 404 errors. 404 errors are not search engine friendly, so I would consider this a fairly egregious bug. Since you are sending out pings, which include URL’s containing the words included in your post stub this could be something of a security hole in the sense that you might divulge time-sensitive information before it’s intended for release.

I tried reporting the bug to WordPress, but could not log in with my WordPress.org credentials. Curses.

General — Comments Off on Google outsourcing comments to Digg?
14
Aug 08

Google outsourcing comments to Digg?

Social networks are the big thing, it seems. Everyone wants to be in the middle of the people, piggybacking and collecting the output of our daily dramas and conversations. In addition to sites like Facebook and Myspace, other services are seeking to insert themselves into the middle of our online social lives in order to build their own networks. Of course, they do this by creating a compelling product and removing friction for users, but there are significant advantages to bringing large numbers of people to your product. With people comes traffic and advertising revenues and other network effects. While Facebook and Myspace are interesting anthropologically-speaking (boy, has dating changed), I have been more interested lately in some of the companies trying to stake out the high-value ground by reaching out to the rest of the web, services like Disqus or IntenseDebate, that effectively centralize blog commenting by connecting any blog that uses their service into one larger network.

With all the rumors about Google acquiring Digg, the web’s perpetual frat party, and with Google experimenting with Digg-like features in its search results, I was surprised to notice how the Official Google Reader Blog outsources its commenting system to Digg. I don’t recall Google supporting a third party service quite like this before. Do they use other web services they do not own?

Official Google Reader Blog

Each of the official Google blogs look pretty different from one another in terms of whether comments or trackbacks are enabled, so maybe each project manager gets to decide how they connect to other services, as well. Google Reader and Digg share some things functionally, in terms of providing a mechanism to collect valuable social data on what people are interested in (what gets the most stars and diggs, what is shared the most), which would naturally lead to more personalized and relevant search. Also, by including a Digg commenting link, the Google Reader Blog provides a sure-fired way to generate more attention to what improvements they’re making. The more high profile the project, the more likely to have Digg comment links?

Official Google Mobile Blog

Other official Google blogs like the Google Webmaster Central Blog, and the Google Mobile Blog support the usual Blogger commenting system. I don’t know if it means anything, but it does bear notice.

General — 1 Comment
29
Jul 08

How to royally screw up your Google PageRank

A week or two ago, I fiddled around a bit with the inner workings of this blog, as I do from time to time. In trying to improve the search-engine-friendliness of the site, I made a few changes to the permalink structure in WordPress, but after a couple minutes I changed it back and forgot all about it.

Turns out Google had a big PageRank refresh over the weekend and I went from PageRank 4 down to PageRank 3. In trying to find an explanation for the drop, I realized that a large part of the site content was unreachable and generating 404 Not Found errors. Between upgrading WordPress and messing with the permalinks, the URL rewriting got hosed, which made nearly every post unreachable.

After much lamentation and gnashing of teeth, I did some research and found a nice solution in the form of the WordPress Permalink Redirect Plugin, which would resolve the issue and also help redirect some even older broken permalinks.

Now, all I need to do is keep blogging every day until I get back into Google’s good graces.

powerlines

Media / Software / Internet — 2 Comments
11
Jul 08

Free Wall Street Journal: Part Deux

In the previous entry, I explained how you could read full articles at the Wall Street Journal (WSJ) by tricking wsj.com into thinking you originated from Google News. Basically, any WSJ traffic from Google News is allowed to view the full article.

My previous solution was awkward kludge, but it got the job done. Of course, I should have known there was an easier way to do it. The problem is two-fold: the Journal site checks the referer and the URL parameter. So, if you can change the referer and rewrite the URL’s to include the URL parameter, the entire site will be in subscription mode.

Step 1: Change the referer to appear as if traffic is originating from Google News. This is easy with the RefControl extension for Firefox. Just install the extension and set the referer for any traffic to “http://online.wsj.com” as coming from “http://www.google.com/news”. See screenshot below.

Using RefControl to changes referers

Step 2: Rewrite all URL’s on the WSJ site so that they include the Google News parameter. In other words, take all links on the site and add “?mod=googlenews_wsj” to the end. With the referer set manually and the modification in place, you should be able to view the full articles. So, how do you rewrite the URL’s on the WSJ site? I recommend creating a Greasemonkey script to do this, which should be pretty simple. When I get some more time I might do it and upload to my defunct userscripts library.

Cool Tools / General — 1 Comment
18
Jun 08

How to view full WSJ articles for free

The Wall Street Journal is a pretty good resource for business news. I say “pretty good” because it has an annoying pay wall and it’s now owned by Rupert Murdoch, who I find tacky (Fox News, regardless of its politics, is lowest common denominator viewing). I do have to wonder about the profit margins on newspaper advertising if a business like the WSJ can’t reliably make enough money selling advertising on its own site that is relies on a subscription model. Maybe this is just a testament to the success of its subscription model?

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Cool Tools / Software / Internet — Comments Off on Using AdWords for Keyword Monitoring
22
Feb 08

Using AdWords for Keyword Monitoring

Keyword monitoringOne thing that’s difficult in search engine marketing is finding good data on search traffic: how often a keyword phrase is searched, how one keyword phrase compares to another in total search volume, how well your competitor is doing relative to you, etc. There’s no real way to get this from the search engines in any usable form as this is essentially their secret sauce. Google has a service called Google Trends where you can compare the relative strength of one keyword to another, but, as far as I know, Google does not provide the public with exact data on the number of searches for say, “hot tamale” or “Chris Sivori” (that’s me).

However, if you’re willing to risk a little money, you can use AdWords to monitor particular search phrases. For example, a while back I started an AdWords campaign to monitor searches for both “chris sivori” and “sivori”. I was curious as to how many times my name popped up in a search. Obviously, it wouldn’t be that often as I’m far from notable, but this made it an even more compelling idea as I would be likely to know whoever would be searching.

Here’s what you do to start monitoring your desired search terms:

  1. Create your campaign. Create an AdWords campaign and uninteresting ads (remember, you don’t necessarily want clickthroughs) for the search terms you want to monitor. Be advised, that popular search terms could result in you losing some money.
  2. Set an acceptable budget. Set your daily budget low enough to where if you suddenly get tons of clickthroughs you won’t lose a lot of money. My daily budget is $1.00 (the lowest you can budget), so the worst I can lose is $30 a month. Usually, it comes out to around $2.00 or so a month.
  3. Check the results. After a few days, log in to your AdWords account and view the impressions for every keyword your tracking. In this case, an impression is any time your ad appears. If your ad bid is competitive it is likely to appear for every instance of a search for your keyword phrases, so the number of impressions will give you a good idea of the total search volume for the keyword phrases you would like to track.

Keyword monitoring with this method will obviously work best with unpopular phrases. Obviously, if you wanted to track a popular keyword, you could spend a lot of money and burn through impressions pretty quickly without necessarily getting an idea of the total search volume. Another complication is that Google seems to mess with the default bids to keep people from using AdWords purely for this purpose. I’ve noticed that two equally inconsequential keyword phrases can have wildly different default bids. If I remember correctly, Google has a certain threshold for bids if the keyword is unlikely to be searched to prevent people from placing a bunch of five cent bids on long-tail keywords.

Other applications of this method:

  1. Track the competition. Imagine you’re working for the McCain campaign, for example, and you want to stay abreast of interest in Mike Huckabee. You could place an ad luring Huckabee supporters to your site from searches for “mike huckabee”, “huckabee”, etc. while also using the impressions data to gauge changes in interest in this candidate. If you monitored your AdWords impressions, you might be able to see a sudden peak in searches, which might indicate growing interest. If you used this method with geographically targeted PPC ads, you could monitor interest levels over time in various battleground states, for instance.
  2. See who’s clicking the ads. If you Google Analytics and add campaign tracking variables to the URL’s in your ads, you should be able to tie a particular ad clickthrough to a specific IP address, which will allow you to further drill down into the source of your clickthroughs and will provide information as to the time of day and specific information about the user including browser type, OS, screen resolution, ISP, company name, etc.
  3. Reverse stalking. Monitoring your own name can be useful in certain situations. If your name is Google-able, you might see a pick up in searches following job interviews, client meetings, conferences, etc. It can be eye opening to see how many times someone Googles you. I welcome the transparency, although I hope I never do anything I have to worry about showing up online.

Got any other ideas? Suggestions? Leave a comment and let me know.

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